People today generally spend less and less time preparing meals, leading to high demand for ready-to-eat product solutions with which delicious meals and snacks can be conjured up in next to no time. Unlike the trend for fast food, the focus here is on a healthy, balanced diet. We are serving the high demand for ready-to-eat products in this segment with a new, trendy range of salads. Our new range includes particularly popular and attractive products such as baby spinach, baby kale and colourful salad mixes. All products are natural and unwashed, to ensure that they reach households and plates as fresh as possible. With the name "Blattwerk", we have succeeded in coming up with an exciting name that draws attention both to the strong causal connection between the product and the name and to the individual character of the high-quality produce. The name perfectly unites tradition and modernity, with a clear focus on the product's fresh, youthful character. This idea is reinforced visually in the brand's very simple, concise logo.